1. Introduction


1.1  INDEAL, Inc. is a purchasing organization for the contract office furniture industry. We respect the privacy rights of our customers regarding personal information that we collect from you through our website,, and other sites or applications that we own and operate.

1.2  This Privacy Policy discusses the basis on which we collect and use personal information about you. This Privacy Policy describes who is responsible for the personal information that we collect, what personal information we collect, how we will use such personal information, who we may disclose it to and your rights and choices in relation to your personal information.

1.3  In this Privacy Policy, personal information means information that is about you and which identifies you.

2. Data Controller

2.1  We are the data controller for the purpose of the General Data Protection Regulation (GDPR) (EU 2016/679) as it applies to your personal information collected through your use of the services that we provide or through your interactions with us, including through our website and applications.

2.2  We are a data controller as defined under Article 4 of the GDPR because we determine the purposes and manner for which your personal information is used.

3. Personal Information Collected

3.1  We only ask for personal information that we truly need to provide our services to you. The personal information that we collect includes:


3.1.1  Information that you give us

  • Contact Information, including your name or company name, address, email and telephone number; and

  • Marketing Preferences in order to provide you with updates about our services (including our newsletter, surveys and consumer communications).

3.1.2  Information that we collect from you

  • Technical Information through your use of our website or through your use of a downloaded application (including IP addresses, browser characteristics, device characteristics, operating systems, language preferences, referring URLs, information on actions taken on our website, and dates and times of website visits); and

  • Technical Information through tracking tools like browser cookies.

3.1.3  “Cookies” are small files of information in your browser used by our website while you are on our website. Cookies are not used to determine the personal identity of anyone who is merely visiting our website. They serve us to help us track traffic patterns and site interaction preferences so that we can offer better site experiences.

3.1.4  We may use trusted third party data services that extrapolate your digital behavior on our behalf. This information is collected on an anonymous basis.

3.1.5  You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can manage cookies through your browser settings.

4. Use of Personal Information and Legal Basis

4.1  We use your personal information in connection with our services to you. Your personal information may be used by us, our employees, service providers and disclosed to third parties for the following purposes. For each purpose, we describe the legal basis for which we use your personal information.



































4.2  If we introduce a new process or application that will result in the processing of personal information for purposes that go beyond the purposes described above, we will inform the concerned data subjects of such new process or application and new purpose for which the personal information is to be used.

4.3  We may disclose your personal information to other third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation or in order to enforce or apply an agreement that we have entered into with you.

5. When Do We Share Your Personal Information?

5.1  We do not sell, trade, or otherwise transfer to outside parties your personal information unless we provide users with advanced notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. Non-personally identifiable site visitor information may be provided to other parties for marketing, advertising, or other uses.


6. How Long Do We Keep Your Personal Information?

6.1  We only retain your information for as long as necessary to provide you with your requested service.

7. Security

7.1  What data we store, we will protect with policies and procedures to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification.

8. Where We Will Transfer Your Personal Information

8.1  If you are located in the European Economic Area, some of the uses and disclosures mentioned in this Privacy Policy may involve the transfer and processing of your personal information outside the European Economic Area. If these transfers occur, we will implement appropriate and suitable safeguards to ensure that such data will be protected as required by applicable data projection law.

9. Your Rights

9.1  You have certain rights pertaining to your personal information. These rights include the right to:


  • access, review or update your personal information covered by this Privacy Policy;  

  • request rectification of your personal information;

  • withdraw consent;

  • object to the processing of your personal information for direct marketing purposes;

  • object to the processing of your personal information (including profiling) where our legal basis for processing your personal information is that such processing is necessary for our legitimate interests;

  • request erasure of your personal information;

  • request restriction of your personal information;

  • exercise your right to data portability

  • complain to the relevant data protection authority; and

  • object to automated decision making (including profiling).

10. Changes to Our Privacy Policy

10.1  Any changes that we make to this Privacy Policy in the future will be posted on this page. Check this page periodically if you would like to monitor changes.

11. Linking to Other Websites/Third Party Content

11.1  Our website may link to external sites that are not operated by us and that are not governed by this Privacy Policy. We make no representations or warranties regarding how your information is stored or used on third party sties. We recommend that you review the privacy policy of each third party site linked from our website to determine their use of your personal information.

12. Use of Automated Decision-Making

12.1  Automated decisions are defined as decisions about individuals that are based solely on the automated processing of data and that produce legal effects that significantly affect the individuals involved. INDEAL does not make automated decisions.

13. Children

13.1  Our website and applications are not intended for use by children. We understand the importance of protecting children’s information, especially in an online environment, and we do not knowingly collect or maintain information about children.

14. Unsubscribe

14.1  If you have opted in to receive our email newsletters, we will send you periodic emails. If you would no longer like to receive these emails, please use the “Unsubscribe” feature at the bottom of any such email.

15. How To Contact Us

15.1  If you have any questions regarding this Privacy Policy or the way we use your personal information, or if you would like to update, remove or withdraw your consent to use your personal information, you can contact us by post at INDEAL, Inc., 259 4th Avenue North, St. Petersburg, FL 33701; by email at or by phone at +1.877.777.0363.


This policy is in effect as of May 25, 2018.