Do you occasionally wonder why some people seem to grasp information immediately while others struggle to comprehend? Why do some customers remember what you showed and told them and others barely recall anything?
In some cases, it could have a little to do with intelligence or even attention span, but more often it has to do with the way each individual learns…receives and retains information.
Educators have known for a long time that there are distinct learning styles. The challenge for them is matching a student’s learning style with a teacher’s teaching style. This applies to employees trying to learn a new product or selling skill from a rep. or trainer; or to customers trying to understand why to select a product being presented by a salesperson or designer. As the old saying goes, selling is teaching and buying is learning.