Laura AmRhein Joins INDEAL as Brand Strategy Manager

INDEAL has hired Laura AmRhein as Brand Strategy Manager. This new position is an active communications role with the purpose of raising awareness of the Brand Partners within the INDEAL program and establishing long-lasting, meaningful connections between brand contacts and dealer members.

AmRhein brings 14 years of sales and marketing experience in the contract furniture industry, most recently with Herman Miller, working across all market segments, including competitive intelligence, product launch leadership, sales and dealer support, and strategic planning.

“Throughout her career, Laura has displayed a passion for future-forward thinking driven by building brands, maximizing profit potential, and developing connections with customers,” said Dave Bloch, INDEAL’s Chief Executive Officer. “We’re excited to bring that knowledge and passion to INDEAL in order to better leverage the individual strengths of our Brand Partners and showcase their full value to our dealer members.”