INDEAL Welcomes Three New Supplier Partners to Program

Updated: Jul 31, 2019




In offering dealers an expanded range of product options when the need to consider alternatives arises, INDEAL has partnered with three new suppliers: Frövi, in2design, and fluidconcepts. INDEAL provides its dealers with a focused product strategy supported by a range of services and initiatives aimed at easing their day-to-day sales process.


Frövi, a British furniture company founded in 1976 and influenced by Scandinavian style and ingenuity, is building on three years of success in Canada by expanding its North American operations and launching the line to the US market. Providing innovative, distinctive furniture with signature bold colors and quality craftsmanship, Frövi product is dedicated to meeting, eating and relaxation within corporate and community environments, creating social spaces that stimulate success. Frövi North America has partnered with Kitchener, Ontario-based Stance Healthcare, leveraging the strong relationships and distribution network Stance has built over the past decade within the contract furniture industry. 


In2design, headquartered in Vaughan, Ontario, offers a full range of freestanding furniture solutions for business, education and healthcare environments. Their portfolio ranges from modular furniture and executive casegoods to tables and desking systems to integrated filing and storage. In2design’s state-of-the-art manufacturing facility enables them to offer feature-laden, responsive products supported by reliable, on-time delivery.


Based in Toronto, Ontario, fluidconcepts has been providing unique, design-driven, contemporary furnishings for the workplace since 2001, Product lines range from managerial, executive and boardroom casegoods to desking and benching systems, but also include custom reception stations, portable “Office-in-a-box” and height-adjustable tables. The company’s vast experience and leading-edge manufacturing techniques enable them to offer a uniquely high level of customization, giving designers and end-users tremendous flexibility when it comes to creating spaces.


Visit our Product Partners page to learn more about the suppliers in the INDEAL program.

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