INDEAL IN Person: Brandi Hoffman

Updated: Feb 26

What do you do at INDEAL and in what circumstances would I come to you for something?

My role is to ensure that INDEAL’s digital experiences make a difference in our members’ everyday work, making dealers’ lives easier and expanding the digital reach of our brand partners. I do this through collaboration with the INDEAL team to create our own digital tools and also by working with current and prospective tech partners to create unique INDEAL experiences on their platforms. You can come to me with any and all techy questions! I also love to hear ideas and suggestions from our members so I can ensure we continue to evolve our digital presence in ways that truly meet their needs.

What’s your go-to productivity trick?

Each morning I add my top to-do list items to my Outlook calendar between meetings to ensure I’m planning for the day with my priorities in mind. It also helps me to be realistic about what I can actually accomplish that day. 

What’s your most-used app or favorite tech tool?

It’s a tie between Canva and Trello – I use them both personally and professionally for creativity and organization. What does your perfect day off work look like?

Jeeping on the backroads with the sun on my face and the wind in my hair, only stopping for antique shops and greasy bar food. Where is your favorite vacation spot?

Savannah! It’s so gorgeous and has a great vibe; it was love at first visit. So much so that we actually eloped there five years ago this May!

What movie could you watch over and over again?

Anchorman! I actually have a vanity plate that says “STY CLSY” in honor of my love for this movie. Also, it’s just really good advice.

One interesting thing on your desk?

A red Swingline stapler… “if they take my stapler then I’ll set the building on fire.” (Office Space, anyone?) What is your favorite season and why?

Spring, because everything feels new and fresh again. Also, it’s our escape from winter, which is my least favorite.