INDEAL IN Person: Brandi Hoffman

Updated: Feb 26



What do you do at INDEAL and in what circumstances would I come to you for something?

My role is to ensure that INDEAL’s digital experiences make a difference in our members’ everyday work, making dealers’ lives easier and expanding the digital reach of our brand partners. I do this through collaboration with the INDEAL team to create our own digital tools and also by working with current and prospective tech partners to create unique INDEAL experiences on their platforms. You can come to me with any and all techy questions! I also love to hear ideas and suggestions from our members so I can ensure we continue to evolve our digital presence in ways that truly meet their needs.

What’s your go-to productivity trick?

Each morning I add my top to-do list items to my Outlook calendar between meetings to ensure I’m planning for the day with my priorities in mind. It also helps me to be realistic about what I can actually accomplish that day. 

What’s your most-used app or favorite tech tool?