INDEAL and Workplace Furnishings Announce Merger

Two of the office furniture industry’s top dealer groups, INDEAL and Workplace Furnishings (WPF), have announced they will be merging, effective September 30.

In a joint statement, INDEAL co-founder Dave Bloch and WPF president and CEO Jodie Ryndak said WPF will be merging its operations into those of INDEAL to create a single contract furniture dealer organization with significantly enhanced resources and market coverage.

“We are delighted to welcome WPF’s dealers to the INDEAL family,” commented Bloch. “The combination of the two groups will result in increased buying power and marketing capabilities and creates the opportunity to develop even more new programs and services to help our members become stronger and more profitable,” he added.

Said Ryndak, “In an industry that’s more competitive today than it’s ever been, it’s critical that the dealer community and its business partners find new ways to leverage our collective resources. WPF’s merger with INDEAL represents a logical step forward in that effort and we anticipate a long and mutually beneficial partnership.”

For more information on INDEAL and its programs for dealers and their business partners, visit