Attending Industry Events - Revisited

Late last year, I wrote an article called “The Importance of Attending Industry Events.” This was, in part, a way to introduce the INDEAL/WPF Management Conference and remind dealers about the annual INDEAL Champions Conference. Those two larger events, as well as NeoCon have already passed. I hope you took advantage of attending or sending someone to one or all of these events. These industry events typically get most of the attention, however, I’d like to discuss the benefits of also attending

smaller ones and, on a more regular basis.

Let me start by giving you a list of some of the benefits people receive by attending industry events:

  • You never know who you might meet

  • It helps you become known/identified as an expert or, at the very least, an active participant in your field - industry events increase your personal and company