INDEAL University is designed to provide members with the knowledge, skills and resources needed to fully develop their most valuable asset - their people. We help strengthen their ability to generate continued growth and profitability.

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Comprehensive, Industry-Specific Learning Program

Shorten the ‘road to success’ for new sales hires and add value for all employees throughout the dealership.

Dealer Benefits:

  • Formally onboard and train new hires

  • Improve staff performance

  • Learn industry-relevant professional selling skills

  • Avoid costly mistakes

  • Maximize dealer profits

  • Short lessons easily fit into busy schedules

  • Live webinar series provides opportunities to interact and ask questions

  • On-demand webinars allow learners to learn when convenient

  • Get everyone involved and on board with the most effective way to learn - live training!

Video Library Access

  • Industry Overview





  • Fast Facts!​

A series of short videos that build a base of knowledge in a hurry and at your own pace

  • Words of Wisdom

 Industry veterans answer the         question, "what advice would     you give someone just starting       in the industry?"

These courses and more are available now on the INDEAL U site.

Interactive + On-Demand Webinars 

  • Includes video library access

  • One hour webinars offer the opportunity to learn more about the important product features and distinctions that help staff sell smarter.

  • Industry overviews on:

Contract Furniture Introduction


Filing & Storage



Ancillary Products


Available now! Learn more on the INDEAL U site.

Live  Classroom Learning

  • Full-day learning events at your location will enhance the skill set and personal value proposition for learners at all levels.


  • These dynamic programs include:

SMART Selling in the Contract    Furniture Industry​
Presenting to WIN!

Available now! Learn more on the INDEAL U site.




Dealership must be enrolled in
interactive webinar program to participate.

Discounted rates for group of 5 or more.

Coming Soon!

Full Onboarding - From Day 1 to Profitability


INDEAL systematically helps new hires through an onboarding journey utilizing a variety of program features and step-by-step coaching.

INDEAL MiniCon - Annual Conference
  • One full-day live learning session

  • Two half-day production education sessions

  • Roundtrip flight (economy)

  • Two-night hotel stay + all meals

Full course synopsis for all webinars (live & on demand) and live classroom learning experiences are available. If you wish to obtain
copies, need access to the site or have any questions, please contact Nava Amani at for more information.

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259 4th Avenue North

St. Petersburg, FL 33701

56 Hahn Avenue

Cambridge, ON  N3C 2X9

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