Dealers are impressive. They position their businesses wisely and stick to their value proposition. Because we're fascinated by the topic, we’ve learned that, although the differences are many, all of our members find ways to strengthen their businesses through INDEAL.

Our program serves dealers whose project needs will largely be met by their major alignment. They benefit from a focused product strategy around ancillary products.


We also serve dealers with less focus on their primary alignment and a greater reliance on product partners of all types.

Additional Services

INDEAL offers many services in addition to marketing support. It has been our experience that, because no two dealers are alike, they will each rely on a different combination of support. And that's ok with us!

Our program was designed after interviewing and working with dealers to assess their needs. INDEAL's goal is to offer choices that make sense...no matter how you go to market!