Dealers are impressive. They position their businesses wisely and stick to their value proposition. Because we're fascinated by the topic, we’ve learned that, although the differences are many, there are a few defining aspects that will lead a dealer toward one of our two program types.

Our Elite program serves dealers whose project needs will largely be met by their major alignment. They benefit from a focused product strategy around ancillary products.


Our Latitude program serves dealers with less focus on their primary alignment and a greater reliance on product partners of all types.



Legacy INDEAL Dealer Type

Over 50% of Sales go to a Major Alignment

Assigns a Champion to Coordinate Program and Qualify for Annual Conference

Additional Services

INDEAL offers many services in addition to marketing support. It has been our experience that, because no two dealers are alike, they will each rely on a different combination of support. And that's ok with us!

Each program detail has been designed after interviewing and working with dealers to assess their needs. INDEAL's goal is to offer choices that make sense...depending on the way you go to market!



Less than 50% of Sales go to your Alignment

Executive Team Implements Program

Benefits from and Contributes to 

Monthly Virtual Networking

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St. Petersburg, FL 33701

56 Hahn Avenue

Cambridge, ON  N3C 2X9

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